OneApp gathers all of NBCUniversal’s content-from networks such as E!, Bravo, and Telemundo-and makes it all available and manageable in a single application. Centralizing content across multiple brands

The result was OneApp, a centralized content repository that was adopted by all of NBCUniversal’s entertainment brands. This would allow NBCUniversal to redistribute content through all channels regardless of which network created the content or which streaming app a viewer was using. NBC Digital and Four Kitchens embarked on a bold vision to aggregate all of NBCUniversal’s content into a single content repository. Because each NBC brand was managing their own streaming apps and technical infrastructure, there was a clear opportunity to consolidate onto a single platform, reduce costs, and provide a consistent user experience. This included switching to a modern video management platform and standardizing technologies across all brands. NBCUniversal also needed to reduce the cost of delivering streaming content. In other words, people who watched Saturday Night Live may also be interested in Bravo’s Project Runway, but NBCUniversal had no way to promote Bravo content to NBC viewers.

This led to a siloing of the user experience-people would only see videos from that specific brand or network-and a missed opportunity to increase time spent watching videos. However, NBCUniversal’s many brands were each responsible for delivering content through their own websites and apps. To do this, they needed to increase the amount of time people spent watching videos on their websites and streaming apps. NBCUniversal wanted to increase ad revenue and impressions. From the Emmy award-winning Tonight Show with Jimmy Fallon digital experience to delivering personalized content from multiple sources in under 150 milliseconds, Four Kitchens has comprised the majority of the backend team for NBC Digital and all of its digital platforms. Since 2013, NBC Digital has trusted Four Kitchens with their most ambitious and business-critical projects.

This includes popular networks such as NBC, Bravo, and Telemundo and shows like Saturday Night Live, The Good Place, and This Is Us. NBC Digital is responsible for the aggregation and distribution of NBCUniversal’s content. Four Kitchens helped them dramatically increase engagement-and drastically reduce maintenance and hosting costs in the process. NBCUniversal needed to increase ad impressions.

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